THE MISSION OF THE BUSINESS COUNCIL OF NEW ORLEANS & THE RIVER REGION IS TO SERVE AS A VEHICLE FOR BUSINESS LEADERS TO SPEAK WITH ONE PRINCIPLED VOICE IN ADVOCATING FOR A FISCAL AND PUBLIC POLICY ENVIRONMENT THAT INVITES AND SUSTAINS (CONTINUED ON SCHEDULE O) ECONOMIC GROWTH AND PROVIDES A BETTER QUALITY OF LIFE FOR ALL WHO LIVE AND WORK IN THE NEW ORLEANS METROPOLITAN AREA.