TO MAKE A POSITIVE IMPACT ON THOSE WHO PLAY THE GAME, ATTEND THE GAME, AND SUPPORT THE GAME. TO SERVE THE COMMUNITIES ASSOCIATED WITH THE COTTON BOWL CLASSIC BY SUPPORTING: -PROGRAMS THAT IMPROVE OPPORTUNITIES FOR UNDERSERVED YOUTH IN NORTH TEXAS; -PROGRAMS THAT BENEFIT COMPETING TEAM'S COMMUNITY; -ORGANIZATIONS WITH A LEGACY OF CONTRIBUTING TO THE COTTON BOWL'S SUCCESS; AND -SPECIFIC, TIMELY NEED…