TO INCREASE CHARITABLE GIVING BY PROVIDING INDIVIDUAL DONORS WITH A PLATFORM THROUGH WHICH THEY CAN MAKE TAX-DEDUCTIBLE CONTRIBUTIONS TO VARIOUS CHARITABLE ORGANIZATIONS. MORGAN STANLEY GIFT ALSO SUPPORTS AND CONDUCTS EDUCATIONAL ACTIVITIES TO ENCOURAGE THE MAKING OF CHARITABLE CONTRIBUTIONS AND WORKS WITH OTHER CHARITABLE ORGANIZATIONS TO CREATE STRATEGIES FOR DONORS' PLACEMENT OF CHARITABLE GIFT…