THE MISSION OF THE YES LAB, INC. IS TO EDUCATE THE GENERAL PUBLIC BY TEACHING METHODS AND STRATEGIES TO UNCOVER AND PUBLICIZE THE TRUTH WITH REGARD TO MOTIVES AND OPERATIONS OF GOVERNMENTAL AND CORPORATE ENTITIES. IN ADDITION, THE YES LAB EDUCATES ORGANIZATIONS ON HOW TO MORE EFFECTIVELY COMMUNICATE WITH THE PUBLIC ABOUT THEIR CAMPAIGNS BY USING SAVVY MEDIA STRATEGIES.