RESEARCH AND COMPILE THE WAYS UW-MADISON POSITIVELY IMPACTS THE STATE'S ECONOMY AND THE ONGOING APPLICABILITY OF THE WISCONSIN IDEA. ANALYZE UW-MADISON'S GOVERNANCE STRUCTURE AND IDENTIFY COST-EFFECTIVE CHANGES TO MAINTAIN AND STRENGTHEN THESE CONTRIBUTIONS TO THE STATE GOING FORWARD. CREATE PUBLIC RELATIONS AND EDUCATION CAMPAIGNS VIA DIGITAL AND TRADITIONAL MEDIA TO IMPROVE THE PUBLIC'S UNDERSTA…