THE MISSION OF THE AMHERST BUSINESS IMPROVEMENT DISTRICT (BID) IS TO ENHANCE THE ECONOMIC PROSPERITY OF AMHERST'S CENTRAL BUSINESS DISTRICT THROUGH MARKETING AND EVENTS, SMALL BUSINESS SUPPORT, BEAUTIFICATION, AND OTHER STRATEGIC INITIATIVES. THE BID PLAYS A KEY ROLE IN ENSURING THAT AMHERST REMAINS A DESTINATION WHERE BUSINESSES THRIVE, RESIDENTS ENJOY A HIGH QUALITY OF LIFE, AND VISITORS EXPERIE…