THE SPECIFIC PURPOSE OF THIS ORGANIZATION IS TO RESEARCH, COLLECT, AGGREGATE AND DISSEMINATE CRITICAL INSIGHTS INTO THE WORKINGS OF THE CALIFORNIA EDUCATIONAL SYSTEM AND THE IMPROVEMENTS THAT SCHOOL CHOICE WOULD CONFER UPON IT. CHOICE2020 SEEKS TO CREATE POIGNANT AND INFORMATIVE CONTENT THAT EDUCATES CALIFORNIANS ON THE BENEFITS OF SCHOOL CHOICE ACROSS THE STATE OF CALIFORNIA.