THE PURPOSE OF THE FOUNDATION IS TO PROMOTE AND EMPHASIZE AN ATTITUDE OF SUCCESS AMONG PUERTO RICANS, TO GIVE THE BEST OF THEM AGAINST THE ODDS, AND TO MOVE FORWARD IN LIFE BASED ON THEIR OWN WORK AND DEDICATION. THE FOUNDATION IS INVOLVED IN AN AWARENESS AND ADVERTISING CAMPAIGN TO PROMOTE THESE MATTERS THROUGH TELEVISION, RADIO AND INTERNET COMMERCIALS, FLYERS, AND SEMINARS.