TO CREATE AN ECONOMIC IMPACT IN THE TAMPA BAY AREA, POSITIVELY SHOWCASE THE COMMUNITY NATIONALLY AND INTERNATIONALLY, AND MANAGE AN EVENT THAT ADDS TO THE QUALITY OF LIFE IN OUR AREA WHILE MAKING A SIGNIFICANT (CONTINUED ON SCH O) FINANCIAL CONTRIBUTION TO NCAA MEMBER INSTITUTIONS AND PROVIDING A SAFE, EDUCATIONAL AND UNIQUE EXPERIENCE FOR THE STUDENT ATHLETES PARTICIPATING IN THE GAME.