TO REDUCE GUN VIOLENCE BY RAISING AWARENESS ABOUT GUN SAFETY AND GIVING VOICE TO THE VAST MAJORITY OF AMERICANS--BOTH GUN OWNERS AND NON GUN OWNERS--WHO SUPPORT PRAGMATIC APPROACHES TO REDUCING GUN-RELATED DEATHS IN AN OBJECTIVE AND NON-PARTISAN MANNER THROUGH RESEARCH, EDUCATION, VARIOUS JOINT VENTURES, ADVERTISEMENT CAMPAIGNS, SOCIAL MEDIA, AND OTHER MEDIUMS OF COMMUNICATION.